New Demographic Report Now Available

A Demographic Detail Report is now available on the Total Market Coverage database.

The Demographic Detail report provides demographic information on the carrier route level including median home value, income and age.  The report is now available in the Total Market Coverage data file on the Listcounts® data portal.  The Total Market Coverage file is an all inclusive saturation database that provides all possible addresses giving companies with unique data applications a complete targeting solution.

Log into the Listcounts data portal or contact your Account Manager for more information on the Total Market Coverage database.

Target Property Owners Across the Country

The NFocus Enhanced Property file provides you unparalleled access to parcel and dwelling information.

NFocus Listcounts Enhanced PropertyWith more than 134 million parcel records available, the NFocus Enhanced Property database is the best file to target home and landowners. The data is based on direct property records, tax assessments, property characteristics and parcel maps from tax assessors and county recorder offices across the nation. NFocus has developed the most exact collection methodology in the industry resulting in an extensive property database with 94% coverage of the US population.  The Enhanced Property file is updated monthly and can be accessed 24/7 on the Listcounts® data portal.

Select options include dwelling type, acres, year built, land use, square footage, pool, land value and appraised value.

Suggested uses for the Enhanced Property file include Real Estate, Home Improvement, Insurance, Energy & Telco, Home Improvement Magazines and Cooperatives, Mortgage & Financial and Landscaping.

Additionally, the following items contribute to the accuracy of the data:

  •  Sophisticated analytics to match deeds to tax assessor info
  •  Multiple owner name capture / clean up to enhance search
  •  Field summarization to accurately capture dwelling characteristics

The Enhanced Property file provides hundreds of property attributes to support virtually any homeowner specific direct mail marketing list. Log onto Listcounts to access the Enhanced Property database or contact your Account Manager for more information.


Automotive Multi-Select Now Available

NFocus has recently launched a new feature in the Automotive Direct file on the Listcounts data portal to help you build queries quicker and more efficiently.

Users now have the ability to quickly select multiple automotive filter selections in one easy step.  The multi-select feature is available for Auto Make, Auto Model, Fuel Type, and Purchase Type.  Simply select as many filters as needed from the drop down options to create your targeted direct mail list.

Contact your Account Manager if you have any questions or log onto your Listcounts account today.


First US Postage Stamp Issued 170 Years Ago

July 1st marks the anniversary of the first United States postage stamp being issued back in 1847.

The first general issue postage stamps went on sale 170 years ago in New York City.  Prior to this letters were taken to a Post Office where the postmaster would individually inspect each one.  The postmaster would consider the number of pages in the letter and the distance it would travel before issuing a rate, which would then be noted in the top right corner.  Postage could be paid in advance, by the recipient once delivered or partially by both parties.

The first two stamps featured Ben Franklin, the first Postmaster General, and George Washington.  Franklin’s stamp was priced at five cents while Washington’s stamp was valued at ten cents.

Even though the first stamps were issued in 1847 other payment methods were still used until 1856 when the use of government issued stamps became standard.


Source: USPS