Local Advertising Expected to Grow in 2018

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Traditional advertising expected to nearly double digital advertising spend in 2018.

Local advertising spend is predicted to reach $151.2 billion in 2018, a 5.2% increase over 2017, according to a recent report by research group BIA/Kelsey.  Digital ad spend is expected to take 35.3% of the overall share while traditional channels represent 64.7%.

Direct Mail

The main driver of local ad spend is direct mail, responsible for $39.5 billion (25.4%) with local TV (13.8%) and mobile (12.6%) filling out the top 3 channels.

NFocus is your direct mail data partner.  We are here to help guide you through the process from selecting the right targeted list, maximizing your postage savings, and analyzing your results to improve your next campaign.

The Listcounts data portal and ResQue software platform are NFocus developed solutions that give you 24/7 access to the top direct mail databases along with extensive reporting and mapping functionality.  Our team of Account Managers are also here to help you select the right list to meet your target audience.

Listcounts Direct mail data portal

The NFocus Data Processing department is on-site and provides complete mail data processing services.  From list hygiene to complex presort processing, the Data Processing team is your experienced resource to help you minimize waste and maximize postage savings.

NFocus also gives you access to powerful resources that help you measure the success of your direct mail campaign and improve future campaigns.  The Data Processing team can provide match-back reporting to give you an accurate look at what campaigns are driving engagement.  The proprietary NSight report identifies the demographic profile of your best customer helping you make better targeting options.

For nearly 30 years NFocus has been helping our customers navigate their complex direct mail data options.  Contact us today for more information on how we can help your next campaign.

Complete Publication Services

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The NFocus Data Experts are your resource to maximize distribution, reduce waste and improve your publication’s bottom line.

The postal system is complex and always changing.  On average 11% of your distribution list will move in the next 12 months*.  Advertisers want to understand who is reading your publication.

NFocus provides best-in-class solutions to improve your address quality, manage your mailing and postage, and analyze your readership.

Pre-Mailing 

A dirty list is an expensive list that can cost you thousands in returns.  NFocus applies a complete bundle of address quality services to minimize expensive waste.

MailingPeriodical publication services offered by NFocus

You benefit from the NFocus Data Processing department’s vast postal knowledge and expertise.  NFocus works with you to manage your postage regardless of the complexity of your list.

Post-Mailing

Proprietary NControl reports map out your continued improvement by tracking quality, postage, and distribution.  Galley audit reports to verify circulation.  The NFocus developed Audience NSight reporting provides detailed demographic information about your readers, helping your advertisers reach the right audience.

NFocus is your complete publication data resource.  Contact us today for more information.

 

*US Census Bureau

2018 Postage Rate Calculators Now Available

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New postage rates have gone into effect, let NFocus help you navigate the changes.

The Postal Service has raised postage rates for 2018.  The new rates are for both Market Dominant (First-Class, Marketing Mail, and Periodicals) and Competitive products (Priority Mail, international mail, and shipping).  Rates in the Competitive category have increased an average of 3.9% while the Market Dominant products saw an average increase of about 2%.

A few examples of the new rates are listed below.

Category – Marketing Mail Commercial Current Price New Price Change
Flats Saturation SCF $0.164 $0.165 0.61%
Flats Saturation NDC $0.178 $0.179 0.56%
Letters Saturation SCF $0.155 $0.158 1.94%
Letters Saturation NDC $0.162 $0.164 1.23%

NFocus provides postage calculators to help mailers get a better estimate on how the new rate structure will affect their mailings.  Download the updated calculators below.

2018 USPS Marketing Mail Calculator

2018 USPS Periodicals Rate Calculator

Still have questions?  Contact your Account Manager or request more information here.  The NFocus team is your postage resource.  We can provide assistance with helping you understand how the new rates will affect your mailing program, or review postage optimization options to help you better manage your postage costs.