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Direct Mail Dominates Local Advertising Spend

Direct mail continues to show strength for local marketing.

According to the 2017 BIA/Kelsey U.S. Local Advertising Forecast, direct mail is at the top of the list for both revenue and share of the $147.9 billion local advertising market.  The top five media channels are:

  • Direct Mail: $37.1 billion (25% share)
  • Local TV: $20.9 billion (14% share)
  • Online / Interactive: $18.6 billion (11% share)
  • Newspapers: $16 billion (11% share)
  • Mobile: $16 billion (11% share)

NFocus has been working with the top direct marketers, printers and publishers since 1989 helping them maximize their direct mail strategy.  We provide compete data intelligence with thousands of demographic, financial, transactional, behavioral, and trigger overlay options.

NFocus is the industry leader in developing solutions built for data marketers. The Listcounts® Data Portal provides access to the top direct mail databases in the market 24/7. Our Encore CDM™ Solution offers complete campaign management from hygiene to response analysis. And our ResQue® Software provides unparalleled tools to help you manage your saturation mailing, including territory management and dynamic route tracking technology.

Contact NFocus today for more information on how we can help you maximize your direct mail and improve your results.

 

Source: BIA/Kelsey

New Demographic Report Now Available

A Demographic Detail Report is now available on the Total Market Coverage database.

The Demographic Detail report provides demographic information on the carrier route level including median home value, income and age.  The report is now available in the Total Market Coverage data file on the Listcounts® data portal.  The Total Market Coverage file is an all inclusive saturation database that provides all possible addresses giving companies with unique data applications a complete targeting solution.

Log into the Listcounts data portal or contact your Account Manager for more information on the Total Market Coverage database.

Target Property Owners Across the Country

The NFocus Enhanced Property file provides you unparalleled access to parcel and dwelling information.

NFocus Listcounts Enhanced PropertyWith more than 134 million parcel records available, the NFocus Enhanced Property database is the best file to target home and landowners. The data is based on direct property records, tax assessments, property characteristics and parcel maps from tax assessors and county recorder offices across the nation. NFocus has developed the most exact collection methodology in the industry resulting in an extensive property database with 94% coverage of the US population.  The Enhanced Property file is updated monthly and can be accessed 24/7 on the Listcounts® data portal.

Select options include dwelling type, acres, year built, land use, square footage, pool, land value and appraised value.

Suggested uses for the Enhanced Property file include Real Estate, Home Improvement, Insurance, Energy & Telco, Home Improvement Magazines and Cooperatives, Mortgage & Financial and Landscaping.

Additionally, the following items contribute to the accuracy of the data:

  •  Sophisticated analytics to match deeds to tax assessor info
  •  Multiple owner name capture / clean up to enhance search
  •  Field summarization to accurately capture dwelling characteristics

The Enhanced Property file provides hundreds of property attributes to support virtually any homeowner specific direct mail marketing list. Log onto Listcounts to access the Enhanced Property database or contact your Account Manager for more information.

 

Automotive Multi-Select Now Available

NFocus has recently launched a new feature in the Automotive Direct file on the Listcounts data portal to help you build queries quicker and more efficiently.

Users now have the ability to quickly select multiple automotive filter selections in one easy step.  The multi-select feature is available for Auto Make, Auto Model, Fuel Type, and Purchase Type.  Simply select as many filters as needed from the drop down options to create your targeted direct mail list.

Contact your Account Manager if you have any questions or log onto your Listcounts account today.

 

First US Postage Stamp Issued 170 Years Ago

July 1st marks the anniversary of the first United States postage stamp being issued back in 1847.

The first general issue postage stamps went on sale 170 years ago in New York City.  Prior to this letters were taken to a Post Office where the postmaster would individually inspect each one.  The postmaster would consider the number of pages in the letter and the distance it would travel before issuing a rate, which would then be noted in the top right corner.  Postage could be paid in advance, by the recipient once delivered or partially by both parties.

The first two stamps featured Ben Franklin, the first Postmaster General, and George Washington.  Franklin’s stamp was priced at five cents while Washington’s stamp was valued at ten cents.

Even though the first stamps were issued in 1847 other payment methods were still used until 1856 when the use of government issued stamps became standard.

 

Source: USPS

Make Your Move with New Movers

New movers are prime to make major purchases and NFocus can help you quickly get your message in front of them.

Nearly three-quarters of all new movers will make major move related purchases within two months of making their move.  The most common purchases include furniture (51%), appliances (48%) and electronics (29%).  New movers are also looking for home services, landscaping, home security, medical and entertainment options.  The majority of these purchase decisions will be made in the two months following the move-in date.*

The NFocus Comprehensive New Mover file gives you ability to target this responsive group of consumers with your next direct mail campaign.  The Comprehensive New Mover database is available 24/7 on the Listcounts data portal.

The file is updated weekly and is multi-sourced including the latest telco, deed, subscription changes and newly-built homes, plus our postal tracking and intelligence technology.

The NFocus Comprehensive New Mover file is the largest weekly updated new mover database available in the market giving you the right solution to target theses consumers in this crucial purchasing cycle.

Access the Comprehensive New Mover database by logging onto the Listcounts portal or contact your Account Manager for more information.

 

*Source: Epsilon New Mover Report (2016)

Drive New Revenue with NFocus Automotive Data Solutions

Automotive Sales Stay Strong in 2016

The US automotive segment continues showing impressive growth ending 2016 with another record year.  2016 was the seventh straight year of sales gains for the industry*.

Automotive data to help you grow and drive new revenue

NFocus is your partner to help you take advantage of this opportunity with our complete suite of automotive data solutions.

* Automotive Direct – The most complete and accurate database of automotive owners available with over 150 million records.  Selection options include Make/Model/Year and households In-Market to purchase a new vehicle in the next 60 days.  Access the Automotive Direct database 24/7 on the Listcounts data portal.

* Buy Back Campaigns – Append trade-in values to lift engagement with your print campaign.

* Complete Data Options – Choose from household demographics, financial selects, or saturation to build the right list for the right audience.

* Postal Optimization – Our postal processing experts are here to help you maximize your postal savings.

Contact your Account Manager today for more information on the NFocus automotive data opportunities.  Or login to your Listcounts account to access the Automotive Direct data file.

 

Listcounts is a registered trademarks  of NFocus Consulting, Inc.  All rights reserved.

* Source http://www.autonews.com/article/20170104/RETAIL01/170109972

 

USPS Facts & Figures

Some interesting facts about the United States Postal Service

 

  • In 2016 the USPS delivered 153.9 billion pieces of mail, or about 47% of the world’s mail volume
  • There are 156.1 million delivery points with 1.1 million new delivery points added last year
  • The USPS processed 37 million address changes in 2016
  • If the postal service was in the private sector it would rank 39th in the 2016 Fortune 500
  • The Hinsdale, NH post office has been operating in the same building since 1816, the oldest post office location to do so
  • The longest rural delivery route is in Magnum, Ok which requires the carrier to travel 182.75 miles a day
  • The postal service ordered more than 700 million rubber bands in 2016

 

 

Source: USPS Postal Facts 2017

Direct Mail’s Positive Impact on the Younger Audience

In the digital age direct mail drives engagement with millennials.

That statement may seem like a contradiction of common knowledge but it is true based on recent reporting. The average American devotes about 10 hours a day to screen time but the digital landscape is fragmented with multiple platform and channel options making it difficult for marketers to stand out. Direct mail is proving itself effective at grabbing the attention of the younger audience.

Millennials are more likely to interact with direct mail than previous generations.

This younger audience will scan, sort, read and share the mail they receive, providing a captive and coveted audience for marketers.

Yes millennials do spend a lot of time on devices, but the data shows that if you are trying to reach this generation direct mail should be part of your omni-channel marketing approach.

NFocus provides multiple targeting options to help you reach this audience and stand out including our Consumer Household database and the Automotive Direct file. Contact your Account Manager or email us for more information on targeting options for your next direct mail campaign.

Source: Mail Moments: March 2016 Review, USPS (2016)