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Complete Publication Services

The NFocus Data Experts are your resource to maximize distribution, reduce waste and improve your publication’s bottom line.

The postal system is complex and always changing.  On average 11% of your distribution list will move in the next 12 months*.  Advertisers want to understand who is reading your publication.

NFocus provides best-in-class solutions to improve your address quality, manage your mailing and postage, and analyze your readership.

Pre-Mailing 

A dirty list is an expensive list that can cost you thousands in returns.  NFocus applies a complete bundle of address quality services to minimize expensive waste.

MailingPeriodical publication services offered by NFocus

You benefit from the NFocus Data Processing department’s vast postal knowledge and expertise.  NFocus works with you to manage your postage regardless of the complexity of your list.

Post-Mailing

Proprietary NControl reports map out your continued improvement by tracking quality, postage, and distribution.  Galley audit reports to verify circulation.  The NFocus developed Audience NSight reporting provides detailed demographic information about your readers, helping your advertisers reach the right audience.

NFocus is your complete publication data resource.  Contact us today for more information.

 

*US Census Bureau

2018 Postage Rate Calculators Now Available

New postage rates have gone into effect, let NFocus help you navigate the changes.

The Postal Service has raised postage rates for 2018.  The new rates are for both Market Dominant (First-Class, Marketing Mail, and Periodicals) and Competitive products (Priority Mail, international mail, and shipping).  Rates in the Competitive category have increased an average of 3.9% while the Market Dominant products saw an average increase of about 2%.

A few examples of the new rates are listed below.

Category – Marketing Mail Commercial Current Price New Price Change
Flats Saturation SCF $0.164 $0.165 0.61%
Flats Saturation NDC $0.178 $0.179 0.56%
Letters Saturation SCF $0.155 $0.158 1.94%
Letters Saturation NDC $0.162 $0.164 1.23%

NFocus provides postage calculators to help mailers get a better estimate on how the new rate structure will affect their mailings.  Download the updated calculators below.

2018 USPS Marketing Mail Calculator

2018 USPS Periodicals Rate Calculator

Still have questions?  Contact your Account Manager or request more information here.  The NFocus team is your postage resource.  We can provide assistance with helping you understand how the new rates will affect your mailing program, or review postage optimization options to help you better manage your postage costs.

 

 

NFocus Response to Meltdown and Spectre Processor Security Flaw

Recently, security researchers announced several critical vulnerabilities in modern processors.  These vulnerabilities are referred to as “Meltdown” and “Spectre.”

The hardware bugs allow programs to steal data which is currently processed on a computer and can affect personal computers, mobile devices and cloud services.

Due to the nature of the attack vector, we do not suspect NFocus customer or stored list data to be at risk from these potential attacks.  Along with our existing security policies and procedures, NFocus has begun applying vendor provided patches to mitigate any potential future risk.

A complete overview of our response to these issues are available in our Meltdown And Spectre Advisory.

 

 

Final Run for the Pony Express

The Pony Express, an icon of America’s Old West, took it’s final run on October 26th, 1861.

As the United States quickly expanded west in the mid-1800’s the need for for fast mail service became apparent.  The population was migrating west in large numbers thanks to the Gold Rush, the Oregon Trail and the Mormon exodus.

In 1860 the need for fast mail service was answered by the Leavenworth & Pike’s Peak Express Company, later to be know as the Pony Express.  The Pony Express was able to transport mail more than 1,800 miles in 10 days from Missouri to Sacramento, California providing a service faster than any other option at the time.

Skilled riders familiar with the rugged western terrain where hired to run the routes and earned a wage of $50 per month. 

Just 10 short weeks after the Express’ first run Congress passed a bill authorizing the construction of the final segment of the transcontinental telegraph line connecting the mid-west to the Pacific coast.  16 months later on October 26th, 1861 New York and San Francisco became directly connected via telegraph and operations of the Pony Express were terminated.

Although the vast majority of the routes have disappeared over time, some small sections of the original trail can still be seen in California and Utah.  Dozens of historical markers now stand where Pony Express stations once stood.

 

Source: National Parks Service

 

 

NFocus Welcomes Executive-Level Director of Business Development

NFocus is proud to announce and welcome Tim Giese as the company’s Director of Business Development.  Tim will be responsible for sales team leadership, driving new revenue growth and overall sales strategy development. 

With more than 16 years of experience Tim brings a background in business/financial systems, organizational management and staff development.  Through his leadership, communication and team building skills; Tim has successfully developed two non-profit organizations including Forgotten No More.  Based in Bahir Dar, Ethiopia Forgotten No More has thrived and grown under Tim’s guidance.  Forgotten No More provides much needed services to individuals with developmental disabilities in northern Ethiopia.

“We are extremely excited to have Tim join the NFocus staff,” said Douglas Cronin, President of NFocus.  “Tim’s unique background in business and financial analytics plus his proven success in staff development makes Tim a great fit for NFocus’ long term growth strategy.”

Tim holds a Master’s of Business Administration (MBA) from Franklin University and graduated cum lade from Mt Vernon Nazarene University with a Bachelor’s of Business Administration (BBA).  Tim is a member of the Business Administration National Honor Society and is board president of Forgotten No More, Inc.  Tim and his wife Cheryl currently live in Columbus with their three children.

NFocus is a company rooted in strong data, supported by knowledgeable people and strengthened by innovative solutions to accelerate customer success.  Founded in 1989, NFocus has grown to process billions of postal addresses annually and work with publishers, printers and direct marketers across the country helping them understand and target their prospects.

 

Direct Mail Dominates Local Advertising Spend

Direct mail continues to show strength for local marketing.

According to the 2017 BIA/Kelsey U.S. Local Advertising Forecast, direct mail is at the top of the list for both revenue and share of the $147.9 billion local advertising market.  The top five media channels are:

  • Direct Mail: $37.1 billion (25% share)
  • Local TV: $20.9 billion (14% share)
  • Online / Interactive: $18.6 billion (11% share)
  • Newspapers: $16 billion (11% share)
  • Mobile: $16 billion (11% share)

NFocus has been working with the top direct marketers, printers and publishers since 1989 helping them maximize their direct mail strategy.  We provide complete data intelligence with thousands of demographic, financial, transactional, behavioral, and trigger overlay options.

NFocus is the industry leader in developing solutions built for data marketers. The Listcounts® Data Portal provides access to the top direct mail databases in the market 24/7. Our Encore CDM™ Solution offers complete campaign management from hygiene to response analysis. And our ResQue® Software provides unparalleled tools to help you manage your saturation mailing, including territory management and dynamic route tracking technology.

Contact NFocus today for more information on how we can help you maximize your direct mail and improve your results.

 

Source: BIA/Kelsey

New Demographic Report Now Available

A Demographic Detail Report is now available on the Total Market Coverage database.

The Demographic Detail report provides demographic information on the carrier route level including median home value, income and age.  The report is now available in the Total Market Coverage data file on the Listcounts® data portal.  The Total Market Coverage file is an all inclusive saturation database that provides all possible addresses giving companies with unique data applications a complete targeting solution.

Log into the Listcounts data portal or contact your Account Manager for more information on the Total Market Coverage database.

Target Property Owners Across the Country

The NFocus Enhanced Property file provides you unparalleled access to parcel and dwelling information.

NFocus Listcounts Enhanced PropertyWith more than 134 million parcel records available, the NFocus Enhanced Property database is the best file to target home and landowners. The data is based on direct property records, tax assessments, property characteristics and parcel maps from tax assessors and county recorder offices across the nation. NFocus has developed the most exact collection methodology in the industry resulting in an extensive property database with 94% coverage of the US population.  The Enhanced Property file is updated monthly and can be accessed 24/7 on the Listcounts® data portal.

Select options include dwelling type, acres, year built, land use, square footage, pool, land value and appraised value.

Suggested uses for the Enhanced Property file include Real Estate, Home Improvement, Insurance, Energy & Telco, Home Improvement Magazines and Cooperatives, Mortgage & Financial and Landscaping.

Additionally, the following items contribute to the accuracy of the data:

  •  Sophisticated analytics to match deeds to tax assessor info
  •  Multiple owner name capture / clean up to enhance search
  •  Field summarization to accurately capture dwelling characteristics

The Enhanced Property file provides hundreds of property attributes to support virtually any homeowner specific direct mail marketing list. Log onto Listcounts to access the Enhanced Property database or contact your Account Manager for more information.