Direct Mail Dominates Local Advertising Spend

Direct mail continues to show strength for local marketing.

According to the 2017 BIA/Kelsey U.S. Local Advertising Forecast, direct mail is at the top of the list for both revenue and share of the $147.9 billion local advertising market.  The top five media channels are:

  • Direct Mail: $37.1 billion (25% share)
  • Local TV: $20.9 billion (14% share)
  • Online / Interactive: $18.6 billion (11% share)
  • Newspapers: $16 billion (11% share)
  • Mobile: $16 billion (11% share)

NFocus has been working with the top direct marketers, printers and publishers since 1989 helping them maximize their direct mail strategy.  We provide complete data intelligence with thousands of demographic, financial, transactional, behavioral, and trigger overlay options.

NFocus is the industry leader in developing solutions built for data marketers. The Listcounts® Data Portal provides access to the top direct mail databases in the market 24/7. Our Encore CDM™ Solution offers complete campaign management from hygiene to response analysis. And our ResQue® Software provides unparalleled tools to help you manage your saturation mailing, including territory management and dynamic route tracking technology.

Contact NFocus today for more information on how we can help you maximize your direct mail and improve your results.

 

Source: BIA/Kelsey

New Demographic Report Now Available

A Demographic Detail Report is now available on the Total Market Coverage database.

The Demographic Detail report provides demographic information on the carrier route level including median home value, income and age.  The report is now available in the Total Market Coverage data file on the Listcounts® data portal.  The Total Market Coverage file is an all inclusive saturation database that provides all possible addresses giving companies with unique data applications a complete targeting solution.

Log into the Listcounts data portal or contact your Account Manager for more information on the Total Market Coverage database.

Target Property Owners Across the Country

The NFocus Enhanced Property file provides you unparalleled access to parcel and dwelling information.

NFocus Listcounts Enhanced PropertyWith more than 134 million parcel records available, the NFocus Enhanced Property database is the best file to target home and landowners. The data is based on direct property records, tax assessments, property characteristics and parcel maps from tax assessors and county recorder offices across the nation. NFocus has developed the most exact collection methodology in the industry resulting in an extensive property database with 94% coverage of the US population.  The Enhanced Property file is updated monthly and can be accessed 24/7 on the Listcounts® data portal.

Select options include dwelling type, acres, year built, land use, square footage, pool, land value and appraised value.

Suggested uses for the Enhanced Property file include Real Estate, Home Improvement, Insurance, Energy & Telco, Home Improvement Magazines and Cooperatives, Mortgage & Financial and Landscaping.

Additionally, the following items contribute to the accuracy of the data:

  •  Sophisticated analytics to match deeds to tax assessor info
  •  Multiple owner name capture / clean up to enhance search
  •  Field summarization to accurately capture dwelling characteristics

The Enhanced Property file provides hundreds of property attributes to support virtually any homeowner specific direct mail marketing list. Log onto Listcounts to access the Enhanced Property database or contact your Account Manager for more information.

 

Automotive Multi-Select Now Available

NFocus has recently launched a new feature in the Automotive Direct file on the Listcounts data portal to help you build queries quicker and more efficiently.

Users now have the ability to quickly select multiple automotive filter selections in one easy step.  The multi-select feature is available for Auto Make, Auto Model, Fuel Type, and Purchase Type.  Simply select as many filters as needed from the drop down options to create your targeted direct mail list.

Contact your Account Manager if you have any questions or log onto your Listcounts account today.

 

Make Your Move with New Movers

New movers are prime to make major purchases and NFocus can help you quickly get your message in front of them.

Nearly three-quarters of all new movers will make major move related purchases within two months of making their move.  The most common purchases include furniture (51%), appliances (48%) and electronics (29%).  New movers are also looking for home services, landscaping, home security, medical and entertainment options.  The majority of these purchase decisions will be made in the two months following the move-in date.*

The NFocus Comprehensive New Mover file gives you ability to target this responsive group of consumers with your next direct mail campaign.  The Comprehensive New Mover database is available 24/7 on the Listcounts data portal.

The file is updated weekly and is multi-sourced including the latest telco, deed, subscription changes and newly-built homes, plus our postal tracking and intelligence technology.

The NFocus Comprehensive New Mover file is the largest weekly updated new mover database available in the market giving you the right solution to target theses consumers in this crucial purchasing cycle.

Access the Comprehensive New Mover database by logging onto the Listcounts portal or contact your Account Manager for more information.

 

*Source: Epsilon New Mover Report (2016)

Automotive In-Market Data Now Available

In-Market selects are now available on the Automotive Direct file on the NFocus Listcounts data portal.

Marketers now have the ability to select households more likely to be in-market to purchase a vehicle with options such as Purchase Type (new/used), Purchase Category (domestic/import) and by Vehicle Segment.  The new In-Market selects can be used in addition to the Make/Model/Year data to create a highly targeted mailing list.

Contact your Account Manager or sales@n-focus.com for more information on the NFocus automotive data solution or accessing the Listcounts data portal.