Listcounts 9-13-19 Release Notes

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Listcounts September 13, 2019 – Release Notes

NFocus has launched the first in a series of upgrades to our online data portal Listcounts.  Upgrades will add additional features, increase intuitiveness, and improve the overall user experience.  Subsequent releases are scheduled throughout 2019 and 2020.

September 13, 2019

The first implementation focuses on user account management.

Differences users will notice for this upgrade:

  • Account Management drop-down menu in top right corner
  • Upgraded user experience of the Account Management menu
  • Addition of Companies tab

For a more detailed overview of the September release notes, or to schedule a demo of Listcounts, please contact your Account Manager or email us.

Account Management drop-down menu

Users will notice a new user ID menu in the top right corner of the screen.  By clicking on the drop-down menu, users can quickly access their Account Management menu.

Account Management menu

A new horizontal Account Management menu provides a simplified user experience for users to manage certain aspects of their Listcounts account.  Simplified fields and more intuitive headings make it easier for users to complete information.

Companies tab

Listcounts users will now notice the new Companies tab.  This consolidates two previous features: customer information in the Address Book and the company information box.

 

About Listcounts:

Developed and managed by NFocus, the Listcounts portal provides you 24/7 access to the top marketing databases available.   Easily accessible, continually updated and customizable, the Listcounts portal gives you total control scaled to meet your specific needs.  Features include robust mapping options, list segmentation, suppression, extensive reporting capabilities, and full white-label integration.  Contact us to learn more about Listcounts or to schedule a demo.

About NFocus:

Since 1989, NFocus has helped marketers succeed by providing scalable data solutions for their businesses.  Printers, marketers, publishers, retail companies and non-profits have partnered with NFocus because of our deep postal knowledge and extensive data portfolio.

Listcounts Upgrades

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NFocus is excited to announce the first in a series of upgrades to our online data portal Listcounts

Listcounts Direct mail data portal

Listcounts users will notice some new changes when they log into the system.  Starting in September NFocus began rolling out a series of upgrades that will include new features, increased intuitiveness, and an improvement in the overall aesthetics of the site’s user experience.

The first update launched September 13th and coincided with the monthly data publish.  The September upgrade focuses on refreshing the Account Management user menu.  See detailed release notes here.  Users will see additional upgrades in subsequent releases scheduled throughout 2019 and 2020.

About Listcounts:

Developed and managed by NFocus, the Listcounts portal provides you 24/7 access to the top marketing databases available.   Easily accessible, continually updated and customizable, the Listcounts portal gives you total control scaled to meet your specific needs.  Features include robust mapping options, list segmentation, suppression, extensive reporting capabilities, and full white-label integration.  Contact us to learn more about Listcounts or to schedule a demo.

About NFocus:

Since 1989, NFocus has helped marketers succeed by providing scalable data solutions for their businesses.  Printers, marketers, publishers, retail companies and non-profits have partnered with NFocus because of our deep postal knowledge and extensive data portfolio.

Internet Maintenance Outage, October 9

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Overnight maintenance activity at an upstream Internet provider has been scheduled for 12:00am EDT on Tuesday, October 9.

NFocus has been alerted that a loss of Internet service should be anticipated during a window of approximately 3 hours after maintenance begins.

NFocus has peering agreements with multiple high-speed providers to ensure fail-over redundancy in the event of such outages. However, there remains a possibility for service interruptions to occur with ResQue® and Listcounts® during this maintenance window.

Please contact your account manager or our support team if you have any questions.

Smart Saturation Starts Here

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The NFocus Smart Saturation solution helps marketers succeed by saving money on postage while enjoying the benefits of a highly targeted list.

Saving money on postage while using roof-top level targeting seems like an impossible request.  NFocus delivers on that request with our Smart Saturation solution.

The NFocus Smart Saturation solution provides a robustly targeted list, not just simply removing addresses to meet postage levels.  NFocus works with you to identify your targeting, develop your profile and execute a finely-tuned direct mail list.

IdentifyNFocus the Data Agency

The first step in building a targeted list is identifying the best prospect.  The NFocus Audience NSight report provides a customized prospect profile based on your client list.  Overlay demographic, behavioral or property data to create a targeting profile specific to your needs.

Develop

The NFocus account management team works with you to further develop your targeting by ranking and scoring the data, helping you strengthen the profile.  The data is then loaded into the Listcounts portal to create a comprehensive customized profile.  Your priorities.  Your business rules.  Your targeting.

Execute

The NFocus data analyst team reviews your data on roof-top level, analyzing your ideal customer profile while meeting your expected postage levels and business rules.

The result is a highly targeted list, built with robust data options, custom to your marketing needs and optimized to maximize your postage savings.

Contact your representative today for more information on the NFocus Smart Saturation solution.

 

Direct Mail, It Works

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Direct mail continues to be a popular marketing option.

48% of small and medium-sized businesses rely on direct mail as part of their overall marketing mix, according to Borrell Associates’ 2018 annual Local Advertiser Survey.  Direct mail edged out other channels including radio (44%), Search Engine Marketing (40%), and online Banner Ads (37%).Direct Mail Response Rates

Why are businesses still leveraging direct mail?  Because it works.

According to the DMA’s 2017 Response Rate Report, acquisition direct mail campaigns show impressive results.  These include a 30% return on investment and a 5% response rate for flat sized mail pieces.

Getting your mail piece into the right hands is key in developing an effective campaign.  The NFocus team of Data Analysts and Account Managers are your partners to help you build a powerful direct mail strategy.

Uncover your best prospects with our comprehensive Audience NSight Report.  This proprietary report identifies key characteristics of your top customer.  Select from hundreds of demographic, behavioral and property options.

Build your targeted list using the Listcounts data portal.  Access the top marketing databases including roof-top level consumer, automotive and lifestyle changes with new movers and homeowners.

Custom Match Back reporting allows you to review campaign performance and analyze your return on your investment.

Contact us today for more information on our complete direct mail solutions.

Listcounts: 24-7 Access to the Top Marketing Databases

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Data Agency Solutions For On-Demand Marketing

Unlike list brokers that simply resell a mailing list, NFocus is a data agency with the purpose of positioning and hosting data to create scalable and brandable solutions for your business. Printers, marketers, publishers, retail companies and non-profits have partnered with NFocus because of our deep postal knowledge, extensive data portfolio, and direct mail data technology.

The Data

NFocus is the only company hosting and managing the largest postal, consumer, mortgage, property and automotive databases.  Along with access to weekly lifestyle files, bankruptcy, stressed property and behavioral databases, NFocus is positioned to be your data partner.  NFocus provides a comprehensive data portfolio to help our partners reach their direct marketing goals.

The Solution

Listcounts Direct mail data portal

Developed and managed by NFocus, the Listcounts portal provides you 24/7 access to the top marketing databases available.   Easily accessible, continually updated and customizable, the Listcounts portal gives you total control scaled to meet your specific needs.

Your Listcounts branded portal gives you full admin privileges to manage your customers, your queries and your pricing.

Create targeted direct mail campaigns with features including robust mapping options, list segmentation, suppression, and extensive reporting capabilities.

Every year hundreds of companies trust NFocus to process billions of records that drive their direct marketing success.  NFocus is your partner to help you grow with data.

Contact NFocus today to schedule a demo of Listcounts.

Target New Homeowners

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Increase your customer base by targeting households ready to make major purchases.

Buying a home is a major event, it also triggers an influx of new spending. The NFocus New Homeowner database gives you the ability to create a targeted direct mail campaign to these in-demand consumers, helping you turn new homeowners into new customers.

During the first two years after closing on a new home, the average new homeowner spends $4,500 more than a non-mover according to a recent National Association of Home Builders report.  New homeowners are making major purchases on appliances, furnishings, and home improvements, among other items.

The New Homeowner data file is compiled strictly from county courthouse deed transactions.  The database includes only residential new home purchases.  Lot sales, refinances, and commercial property sales are excluded from the file to enhance the targeting efficiency.

The NFocus New Homeowner file provides comprehensive coverage with data from more than 1,300 counties with in-depth coverage in the top 100 metro markets.

Recommended uses include retail, home furnishings, insurance, home repair, remodeling, and landscaping direct mail campaigns.

Access the NFocus New Homeowner data file 24/7 on the Listcounts® portal or contact your Account Manager for details

Pinpoint Your Best Direct Mail Targets

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The NFocus Consumer Household database offers the best option for highly targeted marketing campaigns.

The NFocus Consumer Household dataset is the industry’s most comprehensive compiled data source for household demographics for your next direct mail campaign.  The file provides robust targeting options with up to five individuals at a household level and thousands of demographic combinations and selects.

The file deliverNFocus Consumer Household Datas a complete targeting solution by providing one of the largest databases available – 140 million households, 235 million individuals from 31 different sources and is updated monthly.

The wide range of demographic select options include financial, individual age & date of birth, dwelling characteristics, children, lifestyle, occupation and culture.

Recommended uses include retail, insurance, financial, utilities & telecommunications, travel & hospitality, home improvement, specialty & lifestyle publications and nonprofit direct mail campaigns.

Access the NFocus Consumer Household data file 24/7 via Listcounts or contact your representative for more details.