Direct Mail Dominates Local Advertising Spend

Direct mail continues to show strength for local marketing.

According to the 2017 BIA/Kelsey U.S. Local Advertising Forecast, direct mail is at the top of the list for both revenue and share of the $147.9 billion local advertising market.  The top five media channels are:

  • Direct Mail: $37.1 billion (25% share)
  • Local TV: $20.9 billion (14% share)
  • Online / Interactive: $18.6 billion (11% share)
  • Newspapers: $16 billion (11% share)
  • Mobile: $16 billion (11% share)

NFocus has been working with the top direct marketers, printers and publishers since 1989 helping them maximize their direct mail strategy.  We provide complete data intelligence with thousands of demographic, financial, transactional, behavioral, and trigger overlay options.

NFocus is the industry leader in developing solutions built for data marketers. The Listcounts® Data Portal provides access to the top direct mail databases in the market 24/7. Our Encore CDM™ Solution offers complete campaign management from hygiene to response analysis. And our ResQue® Software provides unparalleled tools to help you manage your saturation mailing, including territory management and dynamic route tracking technology.

Contact NFocus today for more information on how we can help you maximize your direct mail and improve your results.

 

Source: BIA/Kelsey

Automotive Multi-Select Now Available

NFocus has recently launched a new feature in the Automotive Direct file on the Listcounts data portal to help you build queries quicker and more efficiently.

Users now have the ability to quickly select multiple automotive filter selections in one easy step.  The multi-select feature is available for Auto Make, Auto Model, Fuel Type, and Purchase Type.  Simply select as many filters as needed from the drop down options to create your targeted direct mail list.

Contact your Account Manager if you have any questions or log onto your Listcounts account today.

 

Drive New Revenue with NFocus Automotive Data Solutions

Automotive Sales Stay Strong in 2016

The US automotive segment continues showing impressive growth ending 2016 with another record year.  2016 was the seventh straight year of sales gains for the industry*.

Automotive data to help you grow and drive new revenue

NFocus is your partner to help you take advantage of this opportunity with our complete suite of automotive data solutions.

* Automotive Direct – The most complete and accurate database of automotive owners available with over 150 million records.  Selection options include Make/Model/Year and households In-Market to purchase a new vehicle in the next 60 days.  Access the Automotive Direct database 24/7 on the Listcounts data portal.

* Buy Back Campaigns – Append trade-in values to lift engagement with your print campaign.

* Complete Data Options – Choose from household demographics, financial selects, or saturation to build the right list for the right audience.

* Postal Optimization – Our postal processing experts are here to help you maximize your postal savings.

Contact your Account Manager today for more information on the NFocus automotive data opportunities.  Or login to your Listcounts account to access the Automotive Direct data file.

 

Listcounts is a registered trademarks  of NFocus Consulting, Inc.  All rights reserved.

* Source http://www.autonews.com/article/20170104/RETAIL01/170109972

 

Direct Mail’s Positive Impact on the Younger Audience

In the digital age direct mail drives engagement with millennials.

That statement may seem like a contradiction of common knowledge but it is true based on recent reporting. The average American devotes about 10 hours a day to screen time but the digital landscape is fragmented with multiple platform and channel options making it difficult for marketers to stand out. Direct mail is proving itself effective at grabbing the attention of the younger audience.

Millennials are more likely to interact with direct mail than previous generations.

This younger audience will scan, sort, read and share the mail they receive, providing a captive and coveted audience for marketers.

Yes millennials do spend a lot of time on devices, but the data shows that if you are trying to reach this generation direct mail should be part of your omni-channel marketing approach.

NFocus provides multiple targeting options to help you reach this audience and stand out including our Consumer Household database and the Automotive Direct file. Contact your Account Manager or email us for more information on targeting options for your next direct mail campaign.

Source: Mail Moments: March 2016 Review, USPS (2016)

Automotive In-Market Data Now Available

In-Market selects are now available on the Automotive Direct file on the NFocus Listcounts data portal.

Marketers now have the ability to select households more likely to be in-market to purchase a vehicle with options such as Purchase Type (new/used), Purchase Category (domestic/import) and by Vehicle Segment.  The new In-Market selects can be used in addition to the Make/Model/Year data to create a highly targeted mailing list.

Contact your Account Manager or sales@n-focus.com for more information on the NFocus automotive data solution or accessing the Listcounts data portal.