Listcounts: 24-7 Access to the Top Marketing Databases

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Data Agency Solutions For On-Demand Marketing

Unlike list brokers that simply resell a mailing list, NFocus is a data agency with the purpose of positioning and hosting data to create scalable and brandable solutions for your business. Printers, marketers, publishers, retail companies and non-profits have partnered with NFocus because of our deep postal knowledge, extensive data portfolio, and direct mail data technology.

The Data

NFocus is the only company hosting and managing the largest postal, consumer, mortgage, property and automotive databases.  Along with access to weekly lifestyle files, bankruptcy, stressed property and behavioral databases, NFocus is positioned to be your data partner.  NFocus provides a comprehensive data portfolio to help our partners reach their direct marketing goals.

The Solution

Listcounts Direct mail data portal

Developed and managed by NFocus, the Listcounts portal provides you 24/7 access to the top marketing databases available.   Easily accessible, continually updated and customizable, the Listcounts portal gives you total control scaled to meet your specific needs.

Your Listcounts branded portal gives you full admin privileges to manage your customers, your queries and your pricing.

Create targeted direct mail campaigns with features including robust mapping options, list segmentation, suppression, and extensive reporting capabilities.

Every year hundreds of companies trust NFocus to process billions of records that drive their direct marketing success.  NFocus is your partner to help you grow with data.

Contact NFocus today to schedule a demo of Listcounts.

Target New Homeowners

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Increase your customer base by targeting households ready to make major purchases.

Buying a home is a major event, it also triggers an influx of new spending. The NFocus New Homeowner database gives you the ability to create a targeted direct mail campaign to these in-demand consumers, helping you turn new homeowners into new customers.

During the first two years after closing on a new home, the average new homeowner spends $4,500 more than a non-mover according to a recent National Association of Home Builders report.  New homeowners are making major purchases on appliances, furnishings, and home improvements, among other items.

The New Homeowner data file is compiled strictly from county courthouse deed transactions.  The database includes only residential new home purchases.  Lot sales, refinances, and commercial property sales are excluded from the file to enhance the targeting efficiency.

The NFocus New Homeowner file provides comprehensive coverage with data from more than 1,300 counties with in-depth coverage in the top 100 metro markets.

Recommended uses include retail, home furnishings, insurance, home repair, remodeling, and landscaping direct mail campaigns.

Access the NFocus New Homeowner data file 24/7 on the Listcounts® portal or contact your Account Manager for details

Direct Mail Dominates Local Advertising Spend

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Direct mail continues to show strength for local marketing.

According to the 2017 BIA/Kelsey U.S. Local Advertising Forecast, direct mail is at the top of the list for both revenue and share of the $147.9 billion local advertising market.  The top five media channels are:

  • Direct Mail: $37.1 billion (25% share)
  • Local TV: $20.9 billion (14% share)
  • Online / Interactive: $18.6 billion (11% share)
  • Newspapers: $16 billion (11% share)
  • Mobile: $16 billion (11% share)

NFocus has been working with the top direct marketers, printers and publishers since 1989 helping them maximize their direct mail strategy.  We provide complete data intelligence with thousands of demographic, financial, transactional, behavioral, and trigger overlay options.

NFocus is the industry leader in developing solutions built for data marketers. The Listcounts® Data Portal provides access to the top direct mail databases in the market 24/7. Our Encore CDM™ Solution offers complete campaign management from hygiene to response analysis. And our ResQue® Software provides unparalleled tools to help you manage your saturation mailing, including territory management and dynamic route tracking technology.

Contact NFocus today for more information on how we can help you maximize your direct mail and improve your results.

 

Source: BIA/Kelsey

Make Your Move with New Movers

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New movers are prime to make major purchases and NFocus can help you quickly get your message in front of them.

Nearly three-quarters of all new movers will make major move related purchases within two months of making their move.  The most common purchases include furniture (51%), appliances (48%) and electronics (29%).  New movers are also looking for home services, landscaping, home security, medical and entertainment options.  The majority of these purchase decisions will be made in the two months following the move-in date.*

The NFocus Comprehensive New Mover file gives you ability to target this responsive group of consumers with your next direct mail campaign.  The Comprehensive New Mover database is available 24/7 on the Listcounts data portal.

The file is updated weekly and is multi-sourced including the latest telco, deed, subscription changes and newly-built homes, plus our postal tracking and intelligence technology.

The NFocus Comprehensive New Mover file is the largest weekly updated new mover database available in the market giving you the right solution to target theses consumers in this crucial purchasing cycle.

Access the Comprehensive New Mover database by logging onto the Listcounts portal or contact your Account Manager for more information.

 

*Source: Epsilon New Mover Report (2016)