Direct Mail Dominates Local Advertising Spend

Direct mail continues to show strength for local marketing.

According to the 2017 BIA/Kelsey U.S. Local Advertising Forecast, direct mail is at the top of the list for both revenue and share of the $147.9 billion local advertising market.  The top five media channels are:

  • Direct Mail: $37.1 billion (25% share)
  • Local TV: $20.9 billion (14% share)
  • Online / Interactive: $18.6 billion (11% share)
  • Newspapers: $16 billion (11% share)
  • Mobile: $16 billion (11% share)

NFocus has been working with the top direct marketers, printers and publishers since 1989 helping them maximize their direct mail strategy.  We provide complete data intelligence with thousands of demographic, financial, transactional, behavioral, and trigger overlay options.

NFocus is the industry leader in developing solutions built for data marketers. The Listcounts® Data Portal provides access to the top direct mail databases in the market 24/7. Our Encore CDM™ Solution offers complete campaign management from hygiene to response analysis. And our ResQue® Software provides unparalleled tools to help you manage your saturation mailing, including territory management and dynamic route tracking technology.

Contact NFocus today for more information on how we can help you maximize your direct mail and improve your results.

 

Source: BIA/Kelsey

Make Your Move with New Movers

New movers are prime to make major purchases and NFocus can help you quickly get your message in front of them.

Nearly three-quarters of all new movers will make major move related purchases within two months of making their move.  The most common purchases include furniture (51%), appliances (48%) and electronics (29%).  New movers are also looking for home services, landscaping, home security, medical and entertainment options.  The majority of these purchase decisions will be made in the two months following the move-in date.*

The NFocus Comprehensive New Mover file gives you ability to target this responsive group of consumers with your next direct mail campaign.  The Comprehensive New Mover database is available 24/7 on the Listcounts data portal.

The file is updated weekly and is multi-sourced including the latest telco, deed, subscription changes and newly-built homes, plus our postal tracking and intelligence technology.

The NFocus Comprehensive New Mover file is the largest weekly updated new mover database available in the market giving you the right solution to target theses consumers in this crucial purchasing cycle.

Access the Comprehensive New Mover database by logging onto the Listcounts portal or contact your Account Manager for more information.

 

*Source: Epsilon New Mover Report (2016)